Year
2021
Client
Chantal Beauty
Category
Brand Management
Country
Canada
Role
Brand Content Designer & Social Media Manager
Objective
Develop a visual and narrative content system for a beauty brand’s digital presence, with an emphasis on product storytelling, community tone, and visual cohesion.
Approach
A unified brand universe was created using consistent visual language, soft color palettes, and lifestyle-driven imagery. Content was intentionally structured to blend product education, reviews, self-care messaging, and storytelling to align with the cosmetic category’s emotional value.
Execution
- Brand Visual Identity Adaptation
- Content Design & Asset Creation
- Product Photography & Editing (if applicable)
- Copy & Messaging Tone
- Community Engagement Content
- Product Highlight Posts
- Testimonials & Social Proof
- Educational Content (Skincare Tips, Ingredients, etc.)
Platform
Instagram (Beauty Category)
Outcome
Established a cohesive social presence and brand voice suitable for the beauty/self-care segment, supporting product marketing and community engagement.
Related work
Social Media Content & Account Management (Professional)
Social Media Management
Google Performance Campaign for E-Commerce Product
Performance Marketing
