Year
2024
Client
Prof ferdaous
Category
Social Media Management
Country
Morocco
Role
Social Media Manager & Content Strategist
Services Provided
- Short-Form Content Production (Reels)
- Content Strategy & Planning
- Messaging & Branding Alignment
- Engagement Optimization
- Campaign Setup (Meta Messages)
- Community Growth Support
Objective
Increase account visibility, engagement, and inbound inquiries through short-form video content and audience-targeted messaging.
Approach
Developed educational and relatable reel content designed to generate viral engagement within the student niche. Content themes were tested based on format, topic, and delivery style. A Meta Messages campaign was activated to convert engagement into conversations for course enrollment.
Platforms
Instagram (Organic + Paid)
Meta Ads (Messages Campaign)
Outcome
- Significant increase in organic reach through viral reels
- Brand authority within niche improved
- Higher inbound message volume from students & parents
- Paid campaign generated cost-efficient conversations for enrollment
