Year
2025
Client
COD NETWORK
Category
Digital Advertising
Market
GCC
Role
Affiliate Performance Marketer
Services Provided
- Creative Iteration
- Audience Targeting
- Conversion Optimization
- Scaling & Budget Allocation
Objective
Acquire Sales for a cosmetics product through Meta’s performance ad ecosystem and maintain profitable acquisition costs during scaling.
Strategy
Cosmetics typically require visual differentiation and strong value propositions. The campaign began with broad audiences to collect data, followed by controlled scaling through lookalike targeting and interest refinements. Multiple creative angles were tested, emphasizing transformation, benefits, and product application.
Platforms
Meta Ads (Facebook & Instagram)
Market
GCC E-Commerce Market
Outcome
Increased purchase volume while keeping acquisition cost within the profitable range for the cosmetics category, enabling sustained spend levels without degrading performance.
Related work
Social Media Content & Account Management (Professional)
Social Media Management
Google Performance Campaign for E-Commerce Product
Performance Marketing
