Year
2023
Client
COD NETWORK
Category
Digital Advertising
Market
GCC
Role
Performance Media Buyer
Services Provided
- Optimized delivery for ThruPlay event
- Tested multiple hooks and creatives
- Evaluated retention & cost efficiency
- Analyzed audience engagement patterns
- Identified leading creative directions for scaling
Objective
Validate creative performance and audience engagement signals by optimizing for ThruPlays and video plays before running lower-funnel purchase campaigns.
Approach
The campaign leveraged Meta’s ThruPlay optimization to test video hooks, angles, and product messaging at scale. This approach enabled quick identification of winning creatives based on cost efficiency and retention, informing future performance campaigns.
Platforms
Meta Ads (Facebook & Instagram)
Market
GCC E-Commerce Market
Outcome
The test produced clear creative winners and strong engagement signals, enabling a performance-driven path to lower-funnel acquisition campaigns.
Related work
Social Media Content & Account Management (Professional)
Social Media Management
Google Performance Campaign for E-Commerce Product
Performance Marketing
