Year
2025
Client
COD NETWORK
Category
Digital Advertising
Market
GCC
Role
Performance Marketer & Media Buyer
Services Provided
- Campaign Strategy
- Creative & Angle Testing
- Media Buying
- Conversion Optimization
Objective
Acquire profitable conversions for an e-commerce product through Google Ads using a performance and intent-driven media strategy.
Approach
Search and performance campaigns were used to capture high-intent demand. Multiple keyword groups, bidding models, and targeting approaches were tested to improve efficiency and increase conversion volume. Creative and messaging were aligned with search intent to reduce customer acquisition costs.
Platforms
Google Ads (Search & Performance)
Market
GCC E-Commerce Market
Outcome
Delivered profitable conversion outcomes while maintaining sustainable unit economics and controlled acquisition costs.
